📖 A Genie's Wisdom: A Fable of How a CEO Learned to be a Marketing Genius

A compelling fable that distills the essence of genius marketing strategies The King of Positioning Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC...

О книге

автор, издательство, серия
Издательство
Wiley
ISBN
978-0-471-23608-5
Год
2012