Strategic Marketing For Health Care Organizations

📖 Strategic Marketing For Health Care Organizations

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effe…Полное описание

О книге

автор, издательство, серия
Издательство
John Wiley & Sons Limited
ISBN
9780470249093