📖 The Luxury Strategy. Break the Rules of Marketing to Build Luxury Brands
"The Luxury Strategy" is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between "premium", "fashion", and "luxury" strategies. Based on an analysis of the…Полное описание
О книге
автор, издательство, серия- Издательство
- Kogan Page
- Год
- 2012